The evolution of PUMA suede - from a pair of running shoes, to basketball shoes, and now a true street icon for 45 years. In 2013, Future Suede, its lite little brother is born.
Being a PUMA fan myself, I just can't wait to get a pair for myself!
The Future Suede retains the signature 1968 profile of the Classic Suede. It's light on weight, light on suede, and has some serious futuristic tweaks: a lightweight bottom, painted midsole, and neoprene tongue. Not only that, it's also decked out with PUMA Trinomic hexagons, heel clips, and eyelets. A varnished tonal nylon and synthetic suede Formstrip for an all-over ultramodern aesthetic. Heavy on heritage but easy on the ounces, comes at the right time when crowd surfing and club hopping requires the most minimal of baggage to be able to move at the speed of light.
This Spring-Summer 2013, PUMA marks The Suede's 45th year of changing the game and the release od the soon-to-be-legend, the Future Suede, with a massive celebration through contest, events, exhibitions, TV, and digital activities across Asia-Pacific.
To kick off 'Evolution of the Suede', PUMA is inviting their fans from all around the world to be part of the contests.
So you think you're good in designs? How about designing Puma Future Suede? It's ok if you're not into designing, read further as there's another contest just for you. :)
For the people who thinks that you are good in designing stuff, check out Puma's The 2058 Future Suede Designing Contest. It is to be an interpretation of future Suede in the year 2058.
1) Get the Suede template provided at http://go.puma.com/suedetemplate
2) Start designing
3) 30 top designs submitted to PUMA will be selected and exhibited
Begin on 18th January 2013 to 1st March 2013
A winning design will win the grand prize of PUMA products worth RM2,000, 2 VIP passes for the PUMA Evolution finale event, and meet & greet with artiste at the event
For people who are like me, who got not much talent in designing stuff, fear not, you can join the Classic Suede Instagram Contest.
1) Post pictures of your personal collection of the Suede, a photo of a favorite street icon, your design of the 2058 Future Suede, or even pictures with the iconic props available in PUMA outlets
2) Remember to add in this very important element in your post --> #ForTheStreet
3) A winner will be chosen weekly
Begin on 25th February 2013
All the best and who knows you might be the lucky one :)