Lynicious: Carlsberg

Remember the last time I posted about the launch of Carlsberg CNY Campaign? Guess what? There are already 31 people who won the Big Ang Pow worth RM11,888 each!

One of the lucky winner, Khoo Siew Bee, picked up this HUGE ang pow after opening just one bottle of Carlsberg when she was out with her friends in Kuchai Lama.

The massive ang pow giveaways are part of a RM6.8 million consumer redemption promotion, making this the biggest Carlsberg Chinese New Year campaign ever.

There are 756 ang pows up for grabs, and the promotion has already put huge smiles on more than 100 lucky Carlsberg consumers' faces. Another 63 lucky consumers has won the RM1,188 ang pow during this promotion.

As what Soren Ravn, the Managing Director of Carlsberg Malaysia mentioned, everyone loves getting the ang pow. This is an opportunity for them to share good fortune with their consumers for the coming Year of the Snake and to express their gratitude for the consumers loyal support. This is also why they have increased this year's value of giveaways by close to RM2 million.

How to win you ask? Simple!

You just have to purchase one big (640 ml) bottle of Carlsberg or Danish Royal Stout or Asahi Super Dry at food courts, coffee shops, and hawker centres located across Peninsular and East Malaysia to participate in the redemption promotion. All you have to do is check the bottle cap liner to find out what you have won.

To redeem the RM11,888 and RM1,188 ang pows ( those with the 'CNY1' or 'CNY1' bottle cap liners), can call 1800-88-1847 and answer one simple question. For those with 'CNY3' and 'CNY' bottle caps can redeem their gifts immediately at participating outlets.

Here's what you get with those bottle caps:

CNY1 - RM11,888 ang pow

CNY2 - RM1,188 ang pow

CNY3 - A big bottle of Carlsberg

CNY (have to collect 6) - A deck of Chinese New Year themed playing cards that comes with two collectible designs

The Carlsberg redemption promotion is until 24 February 2013, or while stocks last.

As what I've mentioned in my previous post on the 'Tree of Abundance' road show, with the theme 'Golden Entourage', it will be travelling to selected locations across Peninsular Malaysia, with Eight Fook Gods and lion dance performances. Consumers can expect to win more ang pows and other giveaways at the road show locations.

For more information on the Carlsberg road show, redemption promotion and other festive activities, you can visit their facebook page or website.

After eating a lot yesterday during the day, at night I was at Nine Emperor Gods Temple 九皇爷安邦南天宫 for Carlsberg Chinese New Year Campaign Launch.

The main stage

Various CNY tidbits that went well with ice cold Carlsberg beers are available at these small stalls set up around the main stage.

These are the CNY tidbits available:

Ting Ting Candy

Sticky Cake

Roasted Duck

Barbequed Meat

kueh kapit

Dragon's beard candy. (This is awesome! Only managed to get one and I put it straight to my mouth)

Besides the tidbits, there's also 2 stalls which displays Chinese traditional arts. One is traditional Chinese dough figurines.

And another one is Chinese paper cutting. They have cut out all the different zodiac for us to bring back as souvenir.

mine :)

Furthermore, there's also a live Chinese orchestra in a small stage, playing the songs while everyone is enjoying themselves around with ice cold Carlsberg beer.

The event was emcee-ed by the lovely Lynn Lim 林佩盈.

With the Chinese New Year coming soon, Carlsberg scaled new heights by unveiling a one-of-a-kind 16 feet high 'Tree of Abundance' at the launch. Inspired by the money tree plant which is said to bring good fortune to all who received it, a symbol of wealth and prosperity, the towering, golden-hued Carlsberg 'Tree of Abundance' aptly symbolizes the brand's bountiful 2013 CNY theme 'May your prosperity reach new heights this Chinese New Year' (皇帽一开，百业盛开). Painted a rich golden shade, built on a solid metal base that measures 3.5 feet, there are 680 mock gold Chinese coins adorning the tree. A 'wishing fountain' is placed at the tree's base.

This majestic symbol created by Carlsberg holds the promise of good fortune for the year ahead, particularly for businesses, families and those with careers. The generously proportioned Carlsberg 'Tree of Abundance' is an inspiration for consumers to strive for more and aim high during the year.

Soren Ravn, Managing Director of Carlsberg Malaysia, commented that "In Malaysia, it has become Carlsberg's tradition to show how much we value our consumers by commemorating this important occasion in an auspicious and interactive manner." He also said that "The 'Tree of Abundance' abundantly adorned with mock gold Chinese coins is set to bring a bounty of wealth and good fortune to out consumers."

The dramatic unveiling of the Carlsberg 'Tree of Abundance' was received with much enthusiasm as it appeared from behind an elaborate ancient Chinese door. For added pomp and festivity, the unveiling was followed by the entrance of eight Fook Gods (Gods of Prosperity) and culminated with a riveting lion dance by multiple world-champion troup, Kun Seng Keng Dragon Lion Dance Association.

We were entertained by a 24-festive drums performance by JB drum team, which is oh-so-impressive! that i forgot to take pics of it, and also a face mask-changing performance by a beautiful girl name Pinky Loo.

The Carlsberg 2013 CNY Campaign promotion, the "Golden Entourage" is gonna reward their consumers with a whooping RM6.8 million worth of cash and other giveaways. It will commence on January 11 and continue until February 22. It will travel across Peninsular Malaysia only. In addition to the majestic Carlsberg 'Tree of Abundance', the 'Golden Entourage' will feature a brightly lit Carlsberg truck, 8 Fook Gods (God of Prosperity) and lion dance performance. A bounty giveaways awaits Carlsberg consumers who visit the 'Tree of Abundance' at various locations.

To participate in this, Carlsberg consumers will receive one crown cork per person which they will toss into a 'wishing fountain' at the base of the tree.

A coin box will be released from the tree trunk.

In the coin box, there will be a Chinese New Year greeting messages for consumers.

Some extra lucky consumers could also get any one of the following:

CNY1-RM11,888 giant ang pow
CNY2-RM1,188 big ang pow
CNY3-Free big (quart) bottle of Carlsberg
CNY4-One deck of Chinese New Year themed playing cards available in two designs.