The main stage
Various CNY tidbits that went well with ice cold Carlsberg beers are available at these small stalls set up around the main stage.
These are the CNY tidbits available:
Ting Ting Candy
Dragon's beard candy. (This is awesome! Only managed to get one and I put it straight to my mouth)
Besides the tidbits, there's also 2 stalls which displays Chinese traditional arts. One is traditional Chinese dough figurines.
And another one is Chinese paper cutting. They have cut out all the different zodiac for us to bring back as souvenir.
Furthermore, there's also a live Chinese orchestra in a small stage, playing the songs while everyone is enjoying themselves around with ice cold Carlsberg beer.
The event was emcee-ed by the lovely Lynn Lim 林佩盈.
With the Chinese New Year coming soon, Carlsberg scaled new heights by unveiling a one-of-a-kind 16 feet high 'Tree of Abundance' at the launch. Inspired by the money tree plant which is said to bring good fortune to all who received it, a symbol of wealth and prosperity, the towering, golden-hued Carlsberg 'Tree of Abundance' aptly symbolizes the brand's bountiful 2013 CNY theme 'May your prosperity reach new heights this Chinese New Year' (皇帽一开，百业盛开). Painted a rich golden shade, built on a solid metal base that measures 3.5 feet, there are 680 mock gold Chinese coins adorning the tree. A 'wishing fountain' is placed at the tree's base.
Soren Ravn, Managing Director of Carlsberg Malaysia, commented that "In Malaysia, it has become Carlsberg's tradition to show how much we value our consumers by commemorating this important occasion in an auspicious and interactive manner." He also said that "The 'Tree of Abundance' abundantly adorned with mock gold Chinese coins is set to bring a bounty of wealth and good fortune to out consumers."
The dramatic unveiling of the Carlsberg 'Tree of Abundance' was received with much enthusiasm as it appeared from behind an elaborate ancient Chinese door. For added pomp and festivity, the unveiling was followed by the entrance of eight Fook Gods (Gods of Prosperity) and culminated with a riveting lion dance by multiple world-champion troup, Kun Seng Keng Dragon Lion Dance Association.
We were entertained by a 24-festive drums performance by JB drum team, which is oh-so-impressive! that i forgot to take pics of it, and also a face mask-changing performance by a beautiful girl name Pinky Loo.
To participate in this, Carlsberg consumers will receive one crown cork per person which they will toss into a 'wishing fountain' at the base of the tree.
A coin box will be released from the tree trunk.
In the coin box, there will be a Chinese New Year greeting messages for consumers.
Some extra lucky consumers could also get any one of the following:CNY1-RM11,888 giant ang pow
CNY2-RM1,188 big ang pow
CNY3-Free big (quart) bottle of Carlsberg
CNY4-One deck of Chinese New Year themed playing cards available in two designs.
I got a big ang pow too!
These are the stuffs i got from the event. Ang pow packets, playing cards, and a 8 GB pendrive!
The cute pendrive shapes of a Carlsberg bottle.
And last of all, some leng luis from the night.
Thanks Carlsberg for the lovely evening :D