One of the lucky winner, Khoo Siew Bee, picked up this HUGE ang pow after opening just one bottle of Carlsberg when she was out with her friends in Kuchai Lama.
The massive ang pow giveaways are part of a RM6.8 million consumer redemption promotion, making this the biggest Carlsberg Chinese New Year campaign ever.
There are 756 ang pows up for grabs, and the promotion has already put huge smiles on more than 100 lucky Carlsberg consumers' faces. Another 63 lucky consumers has won the RM1,188 ang pow during this promotion.
As what Soren Ravn, the Managing Director of Carlsberg Malaysia mentioned, everyone loves getting the ang pow. This is an opportunity for them to share good fortune with their consumers for the coming Year of the Snake and to express their gratitude for the consumers loyal support. This is also why they have increased this year's value of giveaways by close to RM2 million.
How to win you ask? Simple!
You just have to purchase one big (640 ml) bottle of Carlsberg or Danish Royal Stout or Asahi Super Dry at food courts, coffee shops, and hawker centres located across Peninsular and East Malaysia to participate in the redemption promotion. All you have to do is check the bottle cap liner to find out what you have won.
To redeem the RM11,888 and RM1,188 ang pows ( those with the 'CNY1' or 'CNY1' bottle cap liners), can call 1800-88-1847 and answer one simple question. For those with 'CNY3' and 'CNY' bottle caps can redeem their gifts immediately at participating outlets.
Here's what you get with those bottle caps:
CNY1 - RM11,888 ang pow
CNY2 - RM1,188 ang pow
CNY3 - A big bottle of Carlsberg
CNY (have to collect 6) - A deck of Chinese New Year themed playing cards that comes with two collectible designs
The Carlsberg redemption promotion is until 24 February 2013, or while stocks last.
As what I've mentioned in my previous post on the 'Tree of Abundance' road show, with the theme 'Golden Entourage', it will be travelling to selected locations across Peninsular Malaysia, with Eight Fook Gods and lion dance performances. Consumers can expect to win more ang pows and other giveaways at the road show locations.
For more information on the Carlsberg road show, redemption promotion and other festive activities, you can visit their facebook page or website.